![]() The general purpose of the analysis is to help understand in which SBU brands the firm should invest in and which ones should be divested. Question mark SBUs represent business units having relatively low market share in a high growth industry and Dog SBU represents businesses having weak market shares and they operate in low-growth markets. Cash cow SBU requires little investment but they generate steady cash that can be utilized for investment in other business units. Cash Cow SBU represents business units having a large market share in a mature yet slow growing industry. Star SBU represents business units having large market share in a fast growing industry. These two dimensions reveal health of the strategic business units (SBU) in terms of financial support needed from the point of view of sustenance. The matrix classifies business portfolio into four categories based on two dimensions industry attractiveness (growth rate of that industry) and relative market share. ![]() ![]() Boston Consulting Group’s Matrix is a business analysis tool to evaluate the strategic position of a business unit in terms of its brand portfolio and its future prospects. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |